The market dynamics keeps on shifting, the needs keeps on heating up while the competition is freezing & chilling. Addressing these paradigms shifting up of bases & radicals the companies need a constant reviewing of their market crush.
This marks the TATA’s return to their business sense. With Nano, which promises to fulfill the common man’s dreams of owning a car at a jaw-dropping Rs.1 lakh, they have yet again broken the norms of the industry.
Yet again, they have blazed their way to the “down-market strategy”. They have been playing the cards game for some time now. The Voltas A.C. expanded this market & took the charge away from the market leader LG.
While another reason to their downtown crush may be their lure of continued dominance of the Indian market at large, be it Tata Indicom Mobile or Tata Tea Agni.
Well only the time will be the testimony whether their continued crush to the down-market strategy will continue in Nano or not.
This marks the TATA’s return to their business sense. With Nano, which promises to fulfill the common man’s dreams of owning a car at a jaw-dropping Rs.1 lakh, they have yet again broken the norms of the industry.
Yet again, they have blazed their way to the “down-market strategy”. They have been playing the cards game for some time now. The Voltas A.C. expanded this market & took the charge away from the market leader LG.
While another reason to their downtown crush may be their lure of continued dominance of the Indian market at large, be it Tata Indicom Mobile or Tata Tea Agni.
Well only the time will be the testimony whether their continued crush to the down-market strategy will continue in Nano or not.
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