The market has never been so possessive. The consumerism has seen them making statements at any point they have the leverage to.
The disparity to make a strong impact is taking them on to look for brighter avenues for their growth prospects. I am talking about the down-market extension which is been looked upon much these days.
Days after TATA extended their 1-lakh car Nano to the newly crafted segment of people; the HCL Infosystems has again stormed the market by introducing the World’s cheapest laptops. It’s ringing cash registers all over again.
They have launched MiLeap – a fully functional, portable range of laptops that sports a stating price tag of Rs. 13,990. It would be available in 2 series – X & Y at a starting price of Rs. 13,990 & Rs. 29,990 respectively.
Both the models have network ports, are Wi-Fi ready, have an option for a data card & are available with GUI-enabled, user friendly Linux OS. Weighing less than a kg, the MiLeap laptops have a 7-inch screen & are equipped with an Intel – processor.
Guess what, is it the best time to be a consumer or seller …?? Well let the experts ponder over it, may be they have some takes on this.
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